Drianis Duran, Au.D., is an experienced audiologist and the CEO of Gulf Coast Audiology, a Fort Myers, Florida clinic. She holds a master’s degree in audiology (2000) and completed her doctorate in audiology in 2006. Dr. Duran has been a licensed audiologist in Florida since 2001, providing her expertise to patients spanning from Cape Coral to Naples. In addition to her clinical work, she has contributed to the hearing aid manufacturing field, sharing her knowledge by teaching audiologists and hearing aid professionals across the United States and the Caribbean the best way to program and fit hearing instruments.

Originally from Puerto Rico, Dr. Duran is fully bilingual and fluent in English and Spanish. She has obtained credentials from esteemed organizations such as the American Board of Audiology, American Academy of Audiology, Academy of Doctors of Audiology, and Florida Academy of Audiology. Dr. Duran has also received certification from the American Institute of Balance. Alongside her professional achievements, Dr. Duran is a proud mother to her thirteen-year-old daughter, Gabriella.

What is the most significant change you’ve seen in your industry over the last year? What improvements, innovations, or changes do you foresee in your industry? 

Drianis: Audiology is an evolving field. With technology changing all around us, Audiology is not falling behind. Our field is benefiting from these advances as we can provide treatment plans with products that allow our patients to live their best lives. Over the last year, we have enjoyed being able to deliver sound quality to our patients’ ears that has surpassed their expectations. Research and development in our field has focused on providing us with the most natural-sounding hearing devices we have seen. I have also noticed a sense of unity in our field; audiologists working together with the goal of providing the best care. Working together for continuity of care of those patients in common without sacrificing quality. 

How are you responding to changes in the local economy? 

Drianis: We have all been affected by these changes. First, I take care of my staff. My staff is very invested in the health of our practice and the well-being of our patients. It is my job to take care of both my staff and my patients. Happy staff, happy work environment, happy patients. It is important that my staff feels valued and appreciated and that they know they are part of something big, something that changes lives. This is not to hide that it has been a scary time. Coming out of a pandemic and getting into a hurricane that forever changed our town can bring scary thoughts. But we have decided to provide the very, very best quality of care with the most compassion. People need their sense of hearing; hearing loss is isolating, and if they feel they have a source of care that they can trust, everything else takes care of itself. So, in summary, we are responding to these changes in the local economy by providing the best service possible, making our patients feel their investment is worth it. 

Name the top three elements or practices that have been critical in the success of your business for 2024? 

Drianis: Dedicated staff. I have a group of very dedicated people. Staff that not only has the skills, but the heart to do with those skills to want to help and provide the best quality of service. 

Quality of products and services. We pride ourselves in providing our patients with the latest in technology as far as treatment options. And that, paired with quality service, makes for a great recipe. 

Education. The field of audiology is always evolving. It is important that my staff and I stay informed and further our education in the field. I am fortunate to count on resources that further our education and with a team that loves to learn. 

Within the context of your current marketing/promotional strategy, how do you differentiate your company from your competitors? 

Drianis: I feel my strategy has always been to promote myself and what I can do to help my patients in need of services in my field. We live in times in which we need to tell people what we can do for them, how we can do it, and show them why they can trust us. I do not believe in advertising a product. I believe in educating the public on who I am and what I can do to help them. I am consistent in my message: This is me; this is what I do; this is what I can do to help you. 

What’s your company’s superpower? 

Drianis: Love and dedication for what we do, resulting in great care and service. 

What will you base your success on for 2024? 

Drianis: Patient retention, employee retention, reviews that make our hearts full. Business takes care of itself if I can keep this combination. And in the end, we grow while changing lives. 

How are you growing and developing your employee skills this year? 

Drianis: I share as much knowledge as possible with my employees day-to-day. Anything new I learn, I bring to them. I engage in as many educational opportunities as possible, and I also provide them with educational opportunities of my choosing and theirs. I have had some very “proud mama” moments when employees have asked me to provide them with further education related to our field, a course, a seminar, etc. They are all so eager to learn and feel so proud to accomplish new things. I share, share, share. In the end, the more they know, the better they can serve our patients. 

What wise words would you tell young people entering the workforce today? 

Drianis: Love what you do. Focus on the person in front of you. On his/her needs. On providing education, guidance, and solutions. If you focus on the person you are to serve and if you learn to listen, everything comes to a full circle. You will love what you do more every day; you will feel that desire to learn more so that your service to others is stronger and better. Think outside the box; not everything is white or black when you are working with a human being. We are all different; we need different delivery mechanisms, and with love and a strict sense of responsibility, you can make others happy, you can feel fulfilled in your calling, and you will be successful. 

Head Hearing Health Clinician at Florida Hearing Institute | + posts

Florida License: AS-2471 – NPI: 1992749147

Ivonne Baixeras is a Florida-Licensed Hearing Instrument Specialist with a track record of almost three decades treating hearing problems in Miami-Dade County and serving the needs of thousands of satisfied patients. Ivonne is a graduate of both Miami-Dade College & Florida International University and worked for many years at the largest national chain of hearing clinics in the US where she's received multiple awards.

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